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Questions To Ask Before Hiring A Google Ads Agency

Hiring a Google Ads agency is not buying a mystery box. You deserve straight answers about what they'll do, what they'll measure, and how you'll know it's working. The conversation before you sign is the most revealing conversation you'll have with an agency. It tells you more than any case study or testimonial. How they…

Google Ads vs SEO For Local Lead Generation: Do You Need Both?

You don't have to choose between Google Ads and SEO the way you choose between tea and coffee. The smartest local businesses use both — one to win today, the other to make winning tomorrow cheaper. Every week, a business owner asks some version of this question: 'Should I do Google Ads or focus on…

The Anatomy Of A High-Converting Google Search Ad

On a crowded Google results page, your ad has one job: sound more useful than the nine other blue links around it. That's not about shouting louder; it's about speaking directly to what the searcher is trying to solve. Most Google ads are written by people who know what they want to say. The best…

High-Quality Google Ads Leads: How To Filter Out The Time-Wasters

Your sales team doesn't need more forms. They need more conversations that actually have a chance of turning into revenue. Good Google Ads isn't about volume; it's about filtering for intent. Every business owner running Google Ads has sat through a sales call that should never have happened. Wrong location. Wrong budget. Wrong service. Someone…

Google Ads Strategy For Lead Generation: From Click To Sales Pipeline

Google's AI is like a very eager intern: powerful, fast, and dangerous if you give it the wrong target. If you tell it that every form fill is 'success', it will happily drown you in junk leads. Most Google Ads accounts are optimised for clicks. Some are optimised for form fills. Very few are optimised…

How Much Should You Spend On Google Ads To Generate Leads?

Asking 'How much do Google Ads cost?' is like asking 'How much does a house cost?' It depends where you buy, what you're building, and what you're trying to achieve. For lead gen, the better question is: 'How much can I afford to pay for a real enquiry?' Budget is always the first question. It's…

Google Ads For Beginners: A Step-By-Step Guide To Your First Lead Gen Campaign

Every powerful Google Ads account starts the same way: with a single, slightly awkward first campaign. You don't have to get everything perfect on day one — you just have to avoid the expensive mistakes. Starting Google Ads for the first time feels like walking into a cockpit. There are dials everywhere. Every setting seems…

How To Switch Google Ads Agencies Without Breaking Your Campaigns

Changing Google Ads agencies shouldn't feel like a custody battle. Your campaigns, your data, your history — these are business assets, not bargaining chips. Somewhere between 'I've decided to leave' and 'my new agency is live and running,' there's a window where things can go wrong. Campaigns paused incorrectly. Data lost in transition. A month…

7 Signs It’s Time To Change Your Google Ads Agency

You don't need another pretty dashboard. You need to know, in plain language: 'Are we winning, or not?' If your current Google Ads agency can't answer that in one sentence, that's your first red flag. Changing agencies feels uncomfortable. There's the handover anxiety. The fear of losing campaign history. The lingering hope that things will…

Google Ads Lead Generation: A Simple Playbook For Service Businesses

Most businesses don't have a traffic problem. They have a 'talking to the wrong people' problem. Google Ads fixes that — if you set it up to find real-world buyers, not random clickers. You built something worth selling. A plumbing business in Sydney. A dental practice in Melbourne. A building company in Brisbane. The work…

Posts by author

Questions To Ask Before Hiring A Google Ads Agency

Google Ads vs SEO For Local Lead Generation: Do You Need Both?

The Anatomy Of A High-Converting Google Search Ad

High-Quality Google Ads Leads: How To Filter Out The Time-Wasters

Google Ads Strategy For Lead Generation: From Click To Sales Pipeline

How Much Should You Spend On Google Ads To Generate Leads?

Google Ads For Beginners: A Step-By-Step Guide To Your First Lead Gen Campaign

How To Switch Google Ads Agencies Without Breaking Your Campaigns

7 Signs It’s Time To Change Your Google Ads Agency

Google Ads Lead Generation: A Simple Playbook For Service Businesses

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