Yoga Tribe Case Study

From scattered tools to a fully unified digital ecosystem

How Digiware rebuilt Yoga Tribe Holistic Services from the ground up — website, CRM, automations, bookings, and multi-location operations — into one seamless platform.

Client: Yoga Tribe Holistic Services
Industry: Health & Wellness
Platform: Wix + GHL
Locations: Rouse Hill · The Gables · Online
Scope: Website · CRM · Automation · SEO

A growing studio held back by fragmented systems

Yoga Tribe Holistic Services had built a strong community across multiple Sydney locations — but their digital infrastructure hadn’t kept pace. Class schedules lived in spreadsheets. Bookings were managed over phone and email. Different apps handled different tasks with no connection between them. The website lacked SEO structure, had no local or AI-optimised content, and offered no online booking pathway. New members fell through the cracks, and the team spent hours on manual admin each week.

Outdated website, no SEO foundation

A handful of static pages with no structured SEO, no geo-targeted content, and no AEO — invisible to local search and voice queries.

No mobile-friendly experience

Site was not optimised for mobile — the primary device used by members searching for local yoga classes and wellness services.

Class management on Excel

Monthly class schedules, teacher allocations, and attendance were tracked manually in spreadsheets — time-consuming and error-prone.

Siloed apps, zero CRM

No central system to track leads, members, attendance, or communication. No follow-up workflows, no retention strategy, and no unified view of the business.

How a new member goes from discovery to loyal student

Discovery
Google search, local SEO, geo content
Engagement

Website visit, offer page, trial funnel

Booking

Online class booking, location selector

Reminders

SMS + WhatsApp + email automations

Attendance
CRM tracks class, teacher, location
Retention

Offers, campaigns, re-engagement

Wix
Website + booking frontend
GoHighLevel
CRM, funnels + automation engine
WhatsApp
Campaign + member communication
SMS
Class reminders + alerts

A 360° solution every layer connected

Six interconnected workstreams, each solving a specific pain point — all feeding data into a single source of truth.

New Wix website redesign

Mobile-first responsive design

SEO-structured page architecture

Geo + AEO content per location

Multi-location pages (Rouse Hill, Gables, Online)

Instructor profiles + class pages

Offers & workshop landing pages

GoHighLevel CRM setup

Full member database & pipelines

Teacher & class allocation per location

Attendance tracking per session

Lead source tagging & reporting

Multi-location linked to one CRM

New offer creation workflows

Booking & reminder automation

Online booking system (no phone calls)

Automated SMS class reminders

WhatsApp campaign broadcasts

Email reminder sequences

Post-class follow-up flows

No-show re-engagement triggers

Search & AI visibility

Location-specific SEO pages

Answer engine optimisation (AEO)

Schema markup for yoga services

Google Business Profile integration

Health condition keyword targeting

Blog & content architecture

Replacing Excel with live systems

Monthly class schedules in CRM

Teacher assignment per class

Real-time attendance dashboard

Membership & pass management

Corporate wellness pipeline

RYT 350 training enrolment flow

Campaigns & retention

WhatsApp broadcast campaigns

Seasonal offer funnels

New member welcome sequences

Re-engagement for lapsed students

Retreat & workshop promotions

Review & referral request flows

 

What changed across every layer of the business

Before Digiware

Static website with no SEO structure or local content

No online booking — phone & email only

Monthly classes managed in Excel spreadsheets

5+ disconnected apps with no data sharing

No CRM — member history tracked manually or not at all

No automated communication — reminders sent by hand

No WhatsApp, SMS, or email campaign capability

No funnel or offer structure to convert new leads

Not mobile-optimised, poor user experience

Multiple locations with no unified system

After Digiware

Fully SEO-structured site with geo & AEO content per location

Online booking live — class, location, and teacher selectable

All class schedules managed in GHL with teacher allocation

Wix + GHL unified: one ecosystem, zero data silos

Full CRM with member profiles, history, attendance, and pipeline

Automated SMS, email & WhatsApp reminders firing on schedule

WhatsApp broadcast campaigns reaching members directly

Offer funnels built and live — trial classes, workshops, retreats

Mobile-first design with fast, clean UX across all devices

Rouse Hill, The Gables & online all linked to one CRM hub

A studio that finally runs the way it should

360°
End-to-end solution — web, CRM, comms, ops
3
Locations unified under one digital system
0
Spreadsheets remaining in daily operations
5+
Siloed apps replaced by one connected platform

“Digiware didn’t just build us a website — they transformed how our entire studio operates. Bookings, reminders, class management, CRM — it all just works now. We can focus on our students instead of chasing admin.”

Yoga Tribe Holistic Services — Rouse Hill & The Gables, Sydney NSW
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