Video Marketing & Production

Capture Attention, Build Trust, and Drive Sales with Professional Video

In a world where people scroll past text but stop for video, your business needs compelling visual content. Digiware creates professional videos that grab attention, communicate your message clearly, and convert viewers into customers , from brand stories to social proof to product demos.

Why Video Marketing Is Essential in 2025

Video drives 1200% more shares than text and images combined on social media

80% of customers prefer watching a video to reading about a product

Video on landing pages increases conversions by 86%

Social media algorithms prioritize video content, giving you more organic reach

Mobile users consume 5 hours of video daily , meet them where they are

Video isn’t optional anymore. It’s how your customers discover, research, and decide to buy.

What Makes Great Business Video?

Strategic, Not Just Pretty

Every video we create has a clear purpose , whether it’s explaining your service, building trust through testimonials, or driving traffic to your website.

Optimized for Platform

Different formats for different channels , vertical for Instagram Stories and TikTok, horizontal for YouTube, square for Facebook feeds.

Authentic and Engaging

Real people, genuine stories, and relatable content. No corporate cringe or stock footage unless it serves the strategy.

Professionally Produced

High-quality cameras, lighting, audio, and editing that makes your business look credible and established.

Built to Convert

Clear calls-to-action, subtitles for silent viewing, and hooks that stop the scroll.

Digiware's Video Marketing Services

We handle everything from concept to final delivery , you just show up (or send us your content).

Video Production Packages

Full Day Production
$3,000

Complete video content library in one day

Shooting Schedule: 9:00 AM – 4:00 PM (7 hours)

Perfect for businesses that need multiple videos or want to batch-create content for months of marketing.

What’s Included:

Pre-production planning call (script, shot list, storyboard)

Professional videographer with cinema-grade camera equipment

Professional lighting setup

Lapel and boom microphone for crystal-clear audio

Multiple camera angles and setups

B-roll footage for visual interest

Location changes (within reason , 2-3 locations)

On-site direction and coaching

Full video editing (up to 10 final videos)

Color grading and audio mixing

Music and graphics

Subtitles/captions

Final delivery in all required formats (social, web, ads)

2 rounds of revisions

Typical Output:

1-2 hero videos (2-3 minutes each)

5-8 short-form social videos (30-60 seconds)

Multiple platform variations

Behind-the-scenes content

3-6 months of video content from one shoot

Ideal For:

Service businesses building authority

Product launches with multiple angles

Team introductions and culture videos

Comprehensive brand storytelling

Quarterly content batching

Half Day Production
$1,295

Focused video creation for key content pieces

Shooting Schedule: 10:00 AM – 2:00 PM (4 hours)

Perfect for businesses needing specific videos without a full day commitment.

What’s Included:

Pre-production planning call

Professional videographer with cinema-grade equipment

Professional lighting and audio setup

Multiple camera angles

B-roll footage

Single location (or 2 nearby locations)

On-site direction and coaching

Full video editing (up to 5 final videos)

Color grading and audio mixing

Music and graphics

Subtitles/captions

Final delivery in all required formats

2 rounds of revisions

Typical Output:

1 main video (1-2 minutes)

3-4 short-form social videos (30-60 seconds)

Platform variations

4-8 weeks of video content

Ideal For:

Testimonial and case study videos

Product demonstrations

Service explainer videos

About Us and founder story videos

Event coverage

Ad-Hoc Hourly Production
$250/hour

Flexible video production for small projects

Minimum: 2 hours

Perfect for quick shoots, simple interviews, or supplementing existing content.

What’s Included:

Professional videographer with equipment

Basic lighting and audio setup

On-location or in-studio shooting

Video editing included (1 hour editing per 1 hour shooting)

Basic color correction

Final delivery in requested format

1 round of revisions

Typical Output:

1-2 short videos (30-90 seconds)

Quick interview or testimonial

Product shots or B-roll

Simple talking-head content

Ideal For:

Single testimonial videos

Quick product demos

Supplemental B-roll footage

Simple interview content

Adding to existing video library

All production packages include travel within Sydney metro area. Additional travel fees may apply for locations outside 30km radius.

Studio Hire

Professional Video Studio

$10/hour

Our fully-equipped studio space for your video projects

Minimum: 2 hours

Studio Features:

Professional backdrop options (white, black, grey, colored)

Professional 3-point lighting setup

Soundproofing for clear audio

Makeup/green room area

Client monitoring station

Props and furniture available

Kitchen and amenities

Free parking nearby

Central Sydney location

What’s Included:

Studio space and backdrops

Professional lighting setup

Audio recording equipment

Basic props and furniture

Wi-Fi and power

Technical support

Not Included (available as add-ons):

Videographer/camera operator

Video editing

Hair and makeup artist

Teleprompter rental

Ideal For:

DIY content creators

Podcast recording

Interview series

Self-filming with your own equipment

Green screen projects

Photography sessions

Studio available 7 days/week with advance booking. 24-hour cancellation policy applies.

Video Editing Services

Professional Video Editing

$116/hour

Expert editing for footage you’ve already captured

Minimum: 2 hours

Already have raw footage? We’ll transform it into polished, professional videos.

What We Do:

Review and organize your raw footage

Trim and sequence clips for flow

Color grading and correction

Audio mixing and enhancement

Background music selection and licensing

Motion graphics and lower thirds

Transitions and effects

Subtitle and caption creation

Platform-specific formatting (Instagram, YouTube, TikTok, LinkedIn)

Final export in all required formats

Turnaround:

Simple edits: 3-5 business days

Complex edits: 7-10 business days

Rush service available (+50% fee)

Pricing Guide:

30-second social video: 2-3 hours ($232-$348)

1-2 minute promo video: 4-6 hours ($464-$696)

3-5 minute explainer: 6-10 hours ($696-$1,160)

Long-form content (10+ minutes): Custom quote

Ideal For:

Repurposing existing content

Event footage editing

Podcast video editing

User-generated content enhancement

Webinar editing and highlights

2 rounds of revisions included. Additional revisions at $116/hour.

AI & Stock Video Creation

AI-Generated Videos

$400

Cutting-edge AI technology for unique video content

Create stunning videos without filming using artificial intelligence.

What We Create:

AI-generated spokesperson videos (text-to-video)

Animated explainer videos

Product visualization and 3D renders

AI-enhanced motion graphics

Avatar presenters for training or marketing

Text-to-speech with realistic voices

Customized AI animations

Deliverables:

Up to 90-second AI-generated video

Professional script (or use yours)

Voice-over (AI or human)

Background music

Subtitles

Platform-optimized formats

Turnaround: 5-7 business days

Add-ons:

Multiple language versions (+$150 per language)

Custom avatar creation (+$300)

Extended length videos (price per 30 seconds: +$150)

Stock Video Content Creation
$500

Professional videos using premium stock footage

From

High-quality videos without the cost of full production.

What We Create:

Brand videos using stock footage

Social media content libraries

Promo videos for ads

Website header videos

Event recap videos

Industry/location-specific footage compilations

What’s Included:

Access to premium stock video libraries

Strategic footage selection

Professional editing and sequencing

Your branding, text overlays, and graphics

Background music licensing

Color grading

Final delivery in all formats

2 rounds of revisions

Typical Output:

1-2 polished videos (30-90 seconds each)

Multiple platform variations

Ready for immediate use

Ideal For:

Budget-conscious businesses

Fast turnaround needs (3-5 days)

Abstract concepts (trust, innovation, growth)

Generic industry footage

Supplementing live-action content

Types of Videos We Create

Brand & Company Videos
About Us / Company Story

Tell your origin story, mission, and what makes you different. Build emotional connection with potential customers.

Team Introduction Videos

Show the faces behind your business. Build trust by introducing your team and culture.

Company Culture Videos

Attract top talent and show customers why your team cares. Behind-the-scenes authenticity.

Educational & Explainer Videos
Service Explainer Videos

Simplify complex services into clear, visual explanations. Answer “What do you do?” in 60-90 seconds.

Product Demo Videos

Show your product in action. Highlight features, benefits, and use cases.

How-To & Tutorial Videos

Educate your audience while positioning yourself as the expert. Drive organic traffic and build authority.

FAQ Videos

Answer common questions visually. Reduce support inquiries and help customers make decisions faster.

Social Proof & Trust Videos
Customer Testimonial Videos

Real customers sharing their success stories. The most powerful form of marketing—authentic social proof.

Case Study Videos

Deep-dive into how you solved a specific problem. Show your process and results with real data.

Review Compilation Videos

Showcase multiple customer reviews in a single, compelling video for maximum social proof.

Before & After Videos

Visual proof of transformation. Especially powerful for service businesses with tangible results.

Social Media & Engagement Videos
Instagram Reels & TikTok Videos

Short-form, attention-grabbing content designed for virality and engagement.

YouTube Content

Longer-form educational, entertaining, or informative videos optimized for search and watch time.

LinkedIn Thought Leadership

Professional content positioning you as an industry expert. Builds credibility with B2B audiences.

Facebook & Instagram Stories

Behind-the-scenes, time-sensitive content that builds daily engagement.

Sales & Conversion Videos
Landing Page Videos

Homepage or product page videos that increase conversions by explaining value propositions clearly.

Sales Presentation Videos

Pre-recorded sales pitches that qualify leads before they talk to your team.

Email Marketing Videos

Increase email click-through rates by 300% with embedded or linked video content.

Retargeting Ad Videos

Follow website visitors across the internet with compelling video ads that bring them back.

Event & Coverage Videos
Event Highlight Reels

Capture the energy and key moments from conferences, launches, or company events.

Webinar Repurposing

Transform long webinars into bite-sized, shareable clips for social media.

Behind-the-Scenes Content

Show your process, workspace, or day-in-the-life content that humanizes your brand.

Paid Advertising Videos
Google YouTube Ads

Skippable or non-skippable ads designed to capture attention in the first 5 seconds.

Facebook & Instagram Ads

Short, scroll-stopping ads optimized for mobile viewing with clear CTAs.

LinkedIn Video Ads

Professional B2B video content targeting decision-makers by job title and industry.

TikTok Ads

Native-feeling, entertaining ads that blend seamlessly with organic TikTok content.

Our Video Production Process

  • Discovery call to understand goals and audience
  • Script development and storyboarding
  • Shot list creation
  • Location scouting (if needed)
  • Talent coordination
  • Production schedule finalization
  • Professional crew arrives with all equipment
  • Lighting and audio setup
  • Multiple takes and angles
  • B-roll capture
  • On-set direction and coaching
  • Behind-the-scenes content capture
  • Footage review and selection
  • Video editing and assembly
  • Color grading and audio mixing
  • Graphics, text, and branding
  • Music and sound effects
  • Subtitle creation
  • First draft review
  • Client feedback and revisions (2 rounds included)
  • Final approval
  • Export in all required formats and sizes
  • Delivery via cloud link
  • Platform-specific optimization
  • Half Day Package: 2-3 weeks
  • Full Day Package: 3-4 weeks
  • Ad-Hoc Hourly: 1-2 weeks
  • AI/Stock Videos: 5-7 days

Why Video Marketing Works

1. Videos Increase Engagement

Social media posts with video get 48% more views and 1200% more shares than text and images combined.

2. Videos Build Trust Faster

Seeing real faces, hearing real voices, and watching your process builds credibility that text alone can’t achieve.

3. Videos Improve SEO

Websites with video are 53x more likely to reach the first page of Google. Video keeps visitors on your site longer, signaling quality to search engines.

4. Videos Drive Conversions

Adding video to a landing page increases conversions by 86%. Product pages with video see 144% higher add-to-cart rates.

5. Videos Work Across All Platforms

Repurpose one shoot into months of content for YouTube, Instagram, TikTok, LinkedIn, Facebook, email, and your website.

6. Videos Explain Complex Concepts Simply

90% of information transmitted to the brain is visual. Video makes complicated services easy to understand.

Video Marketing Best Practices

Hook Viewers in 3 Seconds The first 3 seconds determine if someone keeps watching. Start with a question, bold statement, or visual hook.

Keep It Concise Social videos: 30-60 seconds. Explainers: 60-90 seconds. Long-form: under 5 minutes. Respect your audience’s time.

Always Add Subtitles 85% of social media videos are watched without sound. Subtitles make your content accessible and algorithm, friendly.

Include Clear CTAs Every video should tell viewers what to do next , visit your website, call, book a consultation, follow, share.

Optimize for Mobile 75% of video views happen on mobile devices. Test your videos on phones before publishing.

Batch Your Content Film multiple videos in one session. It’s more cost-effective and ensures consistent branding across your content library.

Repurpose Strategically One long-form video can become 10+ pieces of content , short clips, quote graphics, audiograms, blog posts, email content.

Add-On Services

Professional Voice-Over Recording – $200

Professional voice talent for narration, character voices, or spokesperson work.

Teleprompter Rental – $150/day

Make on-camera speaking easier and more natural with scrolling script display.

Drone Footage – $400

Aerial shots for real estate, venues, events, or establishing shots.

Motion Graphics Package – $300

Custom animated logos, lower thirds, and graphic elements.

Additional Revisions – $116/hour

Need more than 2 rounds of revisions? Charged at standard editing rate.

Rush Service – +50%

Need it faster? Rush delivery available for urgent projects.

Extended Licensing – $200

Commercial usage rights for video content in paid advertising beyond standard terms.

Industries We Serve

We create video content for:

1.  Professional services (legal, accounting, consulting)

2.Healthcare and medical practices

3.Real estate and property

4.E-commerce and retail

5.Hospitality and food service

6.Education and training

7.Technology and SaaS

8.Home services and trades

9.Fitness and wellness

10.Financial services

Video Marketing FAQs

No. We can write scripts based on your input, or you can speak naturally and we’ll edit for clarity.

Our team coaches you through the process. Most clients are nervous at first but feel comfortable within 10 minutes. Alternatively, we can use voice over, text animations, or AI avatars.

Yes. We travel to your office, store, or site within Sydney metro at no extra charge. Outside 30km radius may incur travel fees.

Typical turnaround is 2-3 weeks from shoot date. Rush service available for urgent needs.

Absolutely. We’ll recommend video types, lengths, and distribution strategies based on your goals.

Yes. You receive full ownership of final edited videos. Raw footage can be provided for an additional fee.

We deliver videos optimized for each platform , square for Instagram, vertical for Stories/TikTok, horizontal for YouTube, and web-optimized for your website.

Yes. We create video ads and can also manage the ad campaigns (see our Paid Advertising services).

Cinema-grade cameras (Sony FX3, Canon C70), professional lighting (Aputure), wireless audio (Rode), and industry-standard editing software (Premiere Pro, DaVinci Resolve).

Ready to Start Creating Video Content?

Video is no longer optional—it’s how your customers discover, evaluate, and choose businesses. Let’s create content that captures attention, builds trust, and drives real results.