Paid Advertising Management

Strategic Ad Management Across Every Platform That Matters

Stop spreading your budget thin across platforms you don’t understand. Digiware manages profitable paid advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, LinkedIn, TikTok, Reddit, and more , with strategies customized to your business and optimized for real ROI.

Why Managing Ads Across Multiple Platforms Is Hard

Each platform has different:

  • Audience behaviors (B2B LinkedIn vs. entertainment TikTok)
  • Ad formats and creative requirements
  • Bidding strategies and auction dynamics
  • Tracking and attribution methods
  • Content that resonates and converts

Most businesses either spread too thin trying to manage everything themselves, or put all budget into one platform and miss opportunities elsewhere.

Digiware's Multi-Platform Advertising Approach

We don’t believe in “spray and pray.” We strategically allocate budget across the platforms where your specific customers spend time, with creative and messaging tailored to each platform’s unique environment.

You get:

  • Strategic ad management across all relevant platforms
  • Custom creative designed for each platform
  • Data-driven budget allocation
  • Unified reporting showing cross-platform performance
  • Continuous testing and optimization

We charge an ad management fee for our strategy, execution, and optimization work , separate from the ad spend you pay directly to each platform. This ensures transparency and alignment with your success.

Platforms We Manage

Google Ads

Search, Display, Shopping, Local Services, YouTube

  • Capture high-intent searches
  • Remarket to website visitors
  • Shopping ads for e-commerce
  • Video ads on YouTube
  • Local service placement
Meta Ads (Facebook & Instagram)

Feed, Stories, Reels, Messenger ads

  • Detailed demographic and interest targeting
  • Custom and lookalike audiences
  • Dynamic product ads for e-commerce
  • Lead generation forms
  • Instagram shopping integration
  • Multi-format creative (image, video, carousel)
YouTube Ads

Skippable, non-skippable, bumper, discovery ads

  • Video advertising to engaged viewers
  • In-stream ads before/during videos
  • Discovery ads in search results
  • Audience targeting by interests and behavior
  • Remarketing to previous visitors
LinkedIn Ads

Sponsored content, InMail, text ads, dynamic ads

  • B2B targeting by job title, industry, company size
  • Thought leadership content promotion
  • Lead generation forms with pre-filled data
  • Account-based marketing (ABM) campaigns
  • Professional audience engagement
TikTok Ads

In-feed ads, TopView, branded hashtag challenges

  • Reach younger demographics (18-35)
  • Short-form video creative
  • Trend-based content strategies
  • High engagement rates
  • E-commerce integration
Reddit Ads

Promoted posts, display ads, video ads

  • Niche community targeting
  • High-intent audiences researching purchases
  • Authentic, community-friendly messaging
  • Cost-effective clicks in specific subreddits
  • Tech-savvy demographic
Instantly.ai Ads

Cold email outreach automation

  • Email sequence automation for lead generation
  • Personalized cold email campaigns
  • Deliverability optimization
  • A/B testing email variations
  • CRM integration for lead management
Programmatic Display

Banner ads across millions of websites

  • Advanced audience targeting
  • Contextual placement
  • Retargeting campaigns
  • Brand awareness at scale

Our Advertising Services

Cross-Platform Strategy Development

Before spending a dollar:

  • Audience research and platform selection
  • Budget allocation across platforms
  • Campaign goal setting and KPI definition
  • Competitive analysis
  • Creative strategy and messaging framework
  • Tracking and attribution setup
Creative Development

Platform-specific ad creative:

  • Static image ads (multiple sizes and formats)
  • Video ads (short-form and long-form)
  • Carousel and collection ads
  • Copy and headline variations
  • Landing page design and optimization
  • A/B testing creative variations
Campaign Setup & Management

Complete hands-on management:

  • Account setup and configuration
  • Campaign structure and segmentation
  • Audience targeting and exclusions
  • Bid strategy and budget management
  • Ad scheduling and placement optimization
  • Conversion tracking implementation
Ongoing Optimization

Continuous improvement:

  • Daily monitoring and adjustments
  • Budget reallocation to top performers
  • Creative testing and refresh
  • Audience refinement
  • Landing page optimization
  • Negative targeting to reduce waste
Reporting & Analytics

Full transparency:

  • Unified dashboard across all platforms
  • Weekly performance summaries
  • Monthly detailed reports
  • ROI and ROAS tracking
  • Attribution analysis
  • Strategic recommendations

Our Ad Management Packages

Starter Multi-Platform Package
$800/month

From

Perfect for businesses testing paid advertising

2 platforms (choose from Google, Meta, LinkedIn, or TikTok)

Campaign strategy and setup

Basic creative development (2 ad variations per platform)

Audience research and targeting

Conversion tracking setup

Monthly performance report

Recommended for $2,000-$4,000/month total ad spend

Growth Multi-Platform Package
$1,400/month

From

For businesses scaling across multiple channels

3-4 platforms (Google, Meta, YouTube, LinkedIn, TikTok, or Reddit)

Comprehensive strategy across all channels

Custom creative for each platform (4+ variations)

Advanced audience targeting and segmentation

Remarketing campaigns across platforms

Landing page optimization

Bi-weekly performance reviews

Monthly strategy call

Recommended for $4,000-$8,000/month total ad spend

Professional Multi-Platform Package
$2,200/month

From

Complete advertising management with advanced optimization

5+ platforms (full coverage)

Integrated cross-platform strategy

Premium creative development (video, dynamic ads, multiple variations)

Advanced audience building (lookalikes, custom segments)

Multi-layered remarketing funnels

A/B testing across all elements

Weekly optimization reviews

Bi-weekly strategy calls

Dedicated account manager

Recommended for $8,000-$15,000/month total ad spend

Enterprise Multi-Platform Package
$3,500+/month

From

Full-scale advertising with dedicated team

All relevant platforms

Comprehensive creative production

Advanced audience strategies (ABM, sequential messaging)

Multi-location or multi-brand campaigns

Custom attribution modeling

Weekly reporting and optimization

Priority support

Quarterly strategy planning

Recommended for $15,000+/month total ad spend

Management fees cover strategy, creative, setup, optimization, and reporting. Ad spend is paid directly to each platform and is separate from management fees. Typical management fee is 15-20% of total ad spend or package minimum, whichever is higher.

Platform-Specific Strategies

Focus on high-intent keywords, search and shopping ads, remarketing to visitors, YouTube video campaigns, local search dominance.

Visual storytelling, demographic and interest targeting, Instagram shopping, Stories and Reels for engagement, dynamic retargeting.

Educational video content, skippable ads with strong hooks, audience targeting by interests, remarketing sequences, brand storytelling.

B2B thought leadership, job title and industry targeting, lead gen forms with pre-filled data, InMail for personalized outreach, ABM campaigns.

Entertaining short-form video, trend participation, younger demographic targeting, authentic creator-style content, fast-paced editing.

Community-focused messaging, subreddit targeting, value-first content, researching audiences in buying mode, authentic non-salesy approach.

Personalized cold email sequences, lead list building and segmentation, deliverability optimization, automated follow-ups, integration with sales process.

What to Expect

1. Month 1: Testing Phase

Campaign launch, creative testing, audience validation, platform learning, initial data collection

2. Months 2-3: Optimization

Scaling winners, cutting losers, creative refresh, audience refinement, improved efficiency

3. Months 4-6: Performance

Consistent lead flow, predictable CPL/CPA, profitable ROAS, optimized budget allocation

4. Months 6+: Scaling

Expanding to new audiences, testing new platforms, maintaining profitability while scaling spend

Why Choose Digiware for Multi-Platform Ads

Platform Expertise – Deep knowledge of each platform’s unique requirements
Strategic Budget Allocation – We put money where it performs, not equally everywhere
Custom Creative – Ads designed specifically for each platform’s environment
Unified Reporting – See cross-platform performance in one dashboard
Transparent Pricing – Clear management fees, you control ad spend
Continuous Optimization – We manage actively, not set-and-forget

Ready to Stop Wasting Ad Spend?

We’ll review your current campaigns (or competitors), identify opportunities across platforms, and show you exactly where your budget should go.