Marketing Strategy & 360° Audit Sydney — For SMEs | Digiware
📊 Marketing Strategy & Audit

Marketing Strategy & 360° Audit — Know Exactly Where to Invest Before You Spend a Dollar

Digiware offers standalone marketing strategy sessions and comprehensive 360° marketing audits for Sydney SMEs. We review your website, SEO, Google Ads, social media, CRM, email, and brand — then deliver a documented strategy with channel priorities, budget recommendations, and a clear 90-day roadmap.

360° Marketing Audit
Marketing Strategy Session
Channel-by-Channel Recommendations
90-Day Marketing Roadmap
Competitor Analysis
Budget Allocation Planning
Digital Presence Review
Written Strategy Document Delivered
Strategy & Audit Services

Marketing Strategy Sessions & 360° Audits for Sydney SMEs

Most businesses that come to us have already spent money on marketing that didn't work. The reason is almost always the same: no strategy, no audit, no clear picture of what was happening before the spend began. We fix that first.

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360° Marketing Audit

A comprehensive review of your entire digital marketing presence — website, SEO rankings, Google Ads performance, social media, email, CRM, and brand — with a written report identifying what's working, what isn't, and where the opportunities are.

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Marketing Strategy Session

A focused strategy session with our team — reviewing your business goals, your audience, your market, and your current marketing — and producing a documented plan with specific channel recommendations and budget guidance.

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Competitor Analysis

A detailed review of what your direct competitors are doing in search, ads, social, and content — identifying their strengths, weaknesses, and the gaps you can exploit to gain market share.

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90-Day Marketing Roadmap

A prioritised, actionable 90-day plan — with quick wins, medium-term initiatives, and longer-term strategy — so you know exactly what to do, in what order, and why.

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Budget Allocation Planning

Channel-by-channel budget recommendations based on your business goals, market size, and competitive landscape — so you invest confidently and stop guessing where to put your marketing dollars.

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Written Strategy Document

Everything we discuss and recommend is documented in a clear, written strategy report delivered to you after the engagement — so you have a real plan you can use, whether you implement it with Digiware or independently.

How It Works

Our Process

1

Intake & Business Discovery

We gather information about your business — revenue goals, target audience, current marketing activity, past spend, and what's worked and hasn't worked historically.

2

Full 360° Audit

We audit every component of your current digital marketing — website performance, SEO rankings, Google Ads account (if applicable), social media presence, email list, CRM setup, and brand consistency.

3

Competitor & Market Research

We analyse your top 3–5 competitors in search, ads, social, and content — benchmarking your current position and identifying specific opportunities to outperform them.

4

Strategy Development

We synthesise the audit findings and market research into a clear, prioritised marketing strategy — with channel recommendations, budget guidance, and a 90-day implementation roadmap.

5

Strategy Presentation & Document Delivery

We present the strategy in a live session, walk you through every recommendation, answer your questions, and deliver the full written strategy document — ready for implementation.

Why Digiware

Why Sydney SMEs Choose Digiware

Local

Sydney-Based, SME-Focused

We work exclusively with small and medium businesses across Greater Sydney — Hills Shire, Parramatta, Norwest, and surrounds. We understand your market because we work in it every day.

Integrated

Connected to Your Full Marketing

This service connects with your website, SEO, Google Ads, social media, CRM, and email — creating one integrated marketing system managed by one team with one strategy.

Accountable

Transparent Reporting & Clear Results

Monthly reports with real numbers, a dedicated account manager, and a clear plan for the next 30 days. You always know what's running, what's working, and what comes next.

FAQs

Frequently Asked Questions

What is a 360° marketing audit and what does it cover?
A Digiware 360° marketing audit is a comprehensive review of your entire digital marketing presence. It covers: website performance and conversion rate, SEO rankings and technical health, Google Ads account structure and spend efficiency (if applicable), social media presence and engagement, email marketing setup and list health, CRM and lead management processes, and brand consistency across channels. You receive a written report with specific findings and prioritised recommendations.
Can I get a strategy without committing to ongoing services?
Yes. Many clients engage Digiware purely for a strategy session and written marketing plan — and then implement it themselves or with another team. We are happy to provide strategy-only engagements. That said, most clients find the strategy so valuable that they continue with us for implementation.
How long does a marketing strategy session take?
A standalone marketing strategy session typically runs 2–3 hours, followed by 1–2 weeks of research and document preparation. A full 360° audit engagement (including competitor research, full digital audit, and strategy document) takes approximately 3–4 weeks from kick-off to delivery.
What does a marketing strategy document include?
The written strategy document includes: an executive summary, a current state assessment (what's working and what isn't), competitor benchmarking, target audience profiles, channel-by-channel recommendations with rationale, budget allocation guidance, a 90-day action roadmap with prioritised tasks, and KPIs and success metrics for each channel.
How much does a marketing strategy or audit cost?
Marketing strategy sessions start from $1,200 for a focused 90-minute session with written recommendations. Full 360° audit engagements (including competitor research and comprehensive written strategy document) are priced from $2,500. These are standalone investments — not dependent on any ongoing service commitment.
Let's Talk

Stop Guessing. Start Marketing with a Strategy.

Book a marketing strategy session or 360° audit with our Sydney team. You'll walk away with a written plan, clear budget guidance, and complete confidence in where to invest your marketing dollars.