Digiware delivers AHPRA-compliant digital marketing for health and wellness businesses across Sydney — medical clinics, allied health practices, medispas, cosmetic clinics, physio and chiropractic practices, and wellness studios. We grow your patient base while protecting your professional reputation.
Health and wellness marketing operates under strict regulatory frameworks — AHPRA advertising guidelines, TGA therapeutic claims rules, and platform-specific health advertising policies on Google and Meta. Getting it wrong can result in complaints, account suspensions, or reputational damage. Most digital agencies don't understand these constraints.
Digiware's health marketing approach starts with compliance — every ad, landing page, and piece of content is reviewed against AHPRA guidelines and platform policies before it goes live. Then we focus on what drives patient acquisition: local SEO, Google Ads, booking automation, and reputation management.
Rank for treatment and location-specific searches — "physio Norwest", "cosmetic clinic Parramatta", "dentist Hills Shire" — on Google and in AI-generated health recommendations.
Google Ads campaigns for health services built within Google's health advertising policies — targeting appointment-intent searches and driving bookings, not just clicks.
Online booking calendars connected to your CRM with automated confirmation SMS, 24-hour reminders, and post-appointment follow-up sequences — reducing no-shows and admin workload.
Automated review request campaigns via SMS and email after appointments — building your Google, Healthengine, and RateMyClinic ratings with genuine patient feedback.
Instagram and Facebook content strategy, organic management, and paid campaigns — all written and reviewed for AHPRA compliance, so you build audience without compliance risk.
Trust-building, mobile-first websites with online booking integration (Kitomba, HotDoc, or GoHighLevel), treatment pages, team profiles, and schema markup for AI search engines.
Every piece of content, ad copy, and landing page we produce for health clients is reviewed against AHPRA advertising guidelines and Google's health advertising policies before going live. We protect your registration and reputation.
Health marketing success is measured in booked appointments, not website visits. Our strategy is built backwards from your booking goals — driving the right patients, to the right pages, into a booking system that converts.
From the first Google search to a booked appointment, to a post-visit review request — Digiware manages the entire patient acquisition and retention journey as one connected system.
We'll review your current online presence, check your compliance position, and show you exactly what a targeted, compliant digital marketing strategy could do for your bookings.
