Digiware manages the full paid media mix for Sydney SMEs — Google Search, Google Display, Performance Max, Meta Ads (Facebook & Instagram), YouTube Ads, and LinkedIn Ads. Every campaign is built around your cost-per-lead target with transparent reporting and monthly strategy reviews.
The most effective paid media strategies in 2026 don't rely on a single platform. Google captures high-intent searchers. Meta builds awareness and retargets. YouTube builds brand trust. LinkedIn reaches B2B decision-makers. We manage all of them — together, as one connected strategy.
Captures customers who are actively searching for your product or service right now. Highest purchase intent of any channel. Best for lead generation, bookings, and ecommerce with a specific, searched need.
Reaches your ideal audience by demographic, interest, and behaviour — including people who haven't searched yet but match your customer profile. Essential for awareness, retargeting warm visitors, and lower-cost lead generation.
Targets by job title, company size, and industry — reaching the CTOs, business owners, and operations managers who buy IT services, professional services, and B2B solutions. Highest average deal value of any platform.
We build, manage, and optimise paid campaigns across every relevant platform — with one strategy connecting them all.
Intent-led search campaigns targeting people actively looking for your services in Sydney — tightly themed ad groups, optimised bidding, quality score management, and regular negative keyword pruning.
AI-optimised campaigns running across Search, Display, Gmail, YouTube, and Maps from a single campaign — ideal for lead generation and ecommerce with a $2,000+/month budget.
Visual banner campaigns that keep your brand front-of-mind for past website visitors, email list matches, and custom intent audiences across the Google Display Network.
Product listing campaigns for ecommerce businesses — feed optimisation, bidding strategy, product segmentation, and ROAS-focused management.
Full-funnel Meta campaigns — awareness, lead generation (instant forms and landing pages), retargeting, and conversion campaigns with creative production included.
In-stream and discovery ads on YouTube — scripted and produced (if needed), targeted to custom audiences, and optimised for view-through and conversion performance.
Sponsored content, lead gen forms, and message ads targeting decision-makers by job title, seniority, industry, and company size — for professional services, IT, and B2B businesses.
We produce all ad creative in-house — static images, animated banners, video ad cuts, and carousel assets — briefed for each platform's specific dimensions and audience context.
Full conversion tracking via Google Tag Manager — phone calls, form fills, purchases, and bookings tracked and attributed. Monthly reports with cost-per-lead, ROAS, and channel comparison data.
We audit existing accounts (or assess your market from scratch), review competitors' ad strategies, and build a platform-specific strategy centred on your cost-per-lead target and business goals.
Tightly structured campaigns with themed ad groups, custom audiences, negative keyword lists, and all creative assets produced before any budget goes live.
We configure full conversion tracking via Google Tag Manager before launch — ensuring every phone call, form fill, purchase, and booking is accurately attributed to the correct campaign and keyword.
Campaigns go live with active daily monitoring in the first two weeks — watching for budget pacing, quality scores, search term irrelevance, and early conversion patterns.
Weekly bid adjustments, A/B ad copy testing, audience refinement, and landing page feedback. Monthly strategy review covering cost-per-lead, ROAS, and the plan for the next 30 days.
Google, Meta, YouTube, LinkedIn — one strategy, one reporting dashboard, one account manager. No finger-pointing between platform specialists when results aren't coming through.
All Google Ads and Meta accounts are created in your name and belong to you. You have full admin access at all times. We manage — we never hold your account hostage.
Every lead generated from paid campaigns flows directly into your GoHighLevel CRM — triggering automated follow-up sequences within minutes of the lead submitting their details.
We'll review your existing campaigns (or your competitive market), identify wasted spend, and show you exactly what a properly structured paid media strategy could deliver for your business.
