Social Media Marketing

Turn Social Media Into a Real Business Channel

Posting randomly and hoping for engagement doesn’t work. Digiware creates strategic social media marketing for Sydney businesses that builds genuine audiences, drives website traffic, and generates actual leads , not just likes.

Why Most Business Social Media Fails

Most businesses treat social media as an afterthought. They post inconsistently, share content nobody cares about, and wonder why they’re not getting results. The truth? Social media works , but only when it’s strategic, consistent, and aligned with real business goals.

What Social Media Marketing Actually Is

Social media marketing is using platforms like Facebook, Instagram, LinkedIn, and TikTok to:

Build brand awareness and trust

Drive traffic to your website or landing pages

Generate leads and sales inquiries

Support customer relationships and retention

Amplify your content and messaging

Create community around your brand

It’s not about going viral or getting thousands of followers , it’s about reaching the right people with the right message at the right time.

Digiware's Social Media Approach

We don’t follow generic posting templates or chase vanity metrics. We create platform-specific strategies that align with your customer journey and business objectives , then execute consistently with content that resonates.

Our Social Media Services

Social Media Strategy Development

Foundation for everything we do:

  • Platform selection (where your customers actually are)
  • Content pillars and themes
  • Posting frequency and optimal timing
  • Audience targeting and persona development
  • Competitor analysis and positioning
  • KPI definition and success metrics
  • Integration with broader marketing strategy

 

Content Creation & Management

We handle everything, so you don’t have to:

  • Custom graphics and visual content
  • Copywriting optimized for each platform
  • Video creation and editing (Reels, Stories, TikToks)
  • Photography art direction or sourcing
  • Hashtag research and optimization
  • Scheduling and publishing across all platforms
  • Community management and response handling

Platform-Specific Management

Instagram Marketing
  • Feed posts, Stories, Reels, and carousel content
  • Hashtag strategy for discovery
  • Engagement tactics (comments, DMs, Story interactions)
  • Shopping integration for e-commerce
  • Influencer collaboration coordination
Facebook Marketing
  • Page management and optimization
  • Feed posts, Stories, and video content
  • Facebook Group community building
  • Event promotion and management
  • Lead generation forms and CTAs
  • Cross-posting with Instagram where strategic
LinkedIn Marketing
  • Company page optimization
  • Thought leadership content
  • Employee advocacy programs