Google Ads Management

Get in Front of High-Intent Buyers Ready to Purchase

Stop wasting money on Google Ads that don’t convert. Digiware builds and manages profitable Google Ads campaigns for Sydney businesses , targeting people actively searching for what you offer, at the exact moment they’re ready to buy.

Why Most Google Ads Campaigns Fail

Business owners waste thousands on Google Ads because they:

  • Target the wrong keywords (too broad or too competitive)
  • Send traffic to poorly optimized landing pages
  • Don’t track conversions properly
  • Set campaigns up once and forget them
  • Compete against agencies with bigger budgets and better strategies

Google Ads can be incredibly profitable , but only when managed strategically by people who know what they’re doing.

What Makes Digiware Google Ads Different

We Focus on Profit, Not Just Traffic

Clicks mean nothing if they don’t turn into customers. We optimize for conversions and ROI, not vanity metrics.

Data-Driven Optimization

We test everything , ads, keywords, landing pages, audiences , and double down on what works while cutting what doesn’t.

Complete Transparency

You see exactly where your budget goes, which keywords perform, and what your cost per lead actually is.

Integration with Your Sales Process

We connect Google Ads to your CRM so you can track leads all the way to closed deals and real revenue.

Our Google Ads Services

Search Ads (Google Search Network)

Appear at the top when people search for your services:

  • Keyword research and selection (commercial intent keywords)
  • Ad copy creation and A/B testing
  • Negative keyword management (stop wasting budget on irrelevant searches)
  • Bid strategy and budget allocation
  • Ad extensions (call, location, sitelink, callout)
  • Landing page optimization and recommendations
  • Conversion tracking setup

 

Local Services Ads

Premium placement for service-based businesses:

  • Google Guaranteed badge setup
  • Profile optimization
  • Lead management and tracking
  • Review strategy for higher rankings
  • Budget optimization
Display Ads (Google Display Network)

Visual banner ads across millions of websites:

  • Audience targeting (demographics, interests, behaviors)
  • Remarketing to website visitors
  • Custom display creative design
  • Placement targeting and optimization
  • Frequency capping to avoid ad fatigue
Google Shopping Ads

Product-based advertising for e-commerce:

  • Google Merchant Center setup
  • Product feed optimization
  • Campaign structure and segmentation
  • Bid management and ROAS optimization
  • Promotion and special offer integration
YouTube Ads

Video advertising on the world’s second-largest search engine:

  • Skippable and non-skippable in-stream ads
  • Discovery ads in search results
  • Bumper ads for brand awareness
  • Audience targeting and remarketing
  • Video creative production or optimization

 

Remarketing & Retargeting

Stay in front of people who’ve already shown interest:

  • Website visitor remarketing
  • Cart abandonment campaigns (e-commerce)
  • Video viewer remarketing
  • Customer list targeting
  • Sequential messaging based on behavior

 

Landing Page Creation & Optimization

Your ads are only as good as where you send people:

  • Custom landing page design
  • Conversion-focused copywriting
  • A/B testing for continuous improvement
  • Fast load times and mobile optimization
  • Form optimization and CRM integration
Conversion Tracking & Analytics

Know exactly what’s working:

  • Google Analytics 4 setup and configuration
  • Conversion tracking implementation
  • Call tracking integration
  • CRM integration for closed-loop reporting
  • Custom dashboards showing ROI

 

Our Google Ads Management Process

  • Competitor analysis
  • Keyword research and selection
  • Audience profiling
  • Landing page audit
  • Campaign structure planning
  • Budget allocation strategy
  • Account setup and configuration
  • Campaign and ad group creation
  • Ad copywriting and creative development
  • Conversion tracking implementation
  • Landing page setup or optimization
  • Campaign launch with close monitoring
  • Daily budget and bid adjustments
  • Search query analysis and negative keyword additions
  • Ad copy performance testing
  • Early optimization based on data
  • Weekly performance analysis
  • Continuous keyword refinement
  • Ad testing and optimization
  • Budget reallocation to best performers
  • Monthly reporting and strategy calls
  • Scaling winners, cutting losers

Our Google Ads Packages

Starter Google Ads
45% of ad amount spent 600/month

Perfect for small businesses testing Google Ads

1 campaign type (Search or Local Services)

Up to 3 ad groups

Keyword research and management (up to 50 keywords)

Ad copywriting (2 ads per ad group)

Basic conversion tracking

Monthly performance report

Recommended for $1,000-$2,500/month ad spend

 

Growth Google Ads
35% of ad amount spent 950/month

For businesses ready to scale profitable campaigns

Up to 2 campaign types (Search, Display, or Shopping)

Up to 8 ad groups

Comprehensive keyword management (up to 150 keywords)

Ad copywriting with monthly A/B testing

Landing page recommendations

Remarketing campaign setup

Advanced conversion tracking

Bi-weekly optimization reviews

Monthly strategy call

Recommended for $2,500-$5,000/month ad spend

Professional Google Ads
30% of ad amount spent 1,500/month

For established businesses wanting maximum ROI

Up to 3 campaign types (Search, Display, Shopping, YouTube)

Unlimited ad groups and keywords

Advanced audience targeting and segmentation

Weekly ad copy testing

Landing page design and optimization

Multi-layered remarketing strategy

Call tracking integration

CRM integration and closed-loop reporting

Weekly performance reviews

Bi-weekly strategy calls

Recommended for $5,000-$10,000/month ad spend

Enterprise Google Ads
25% of ad amount spent 2,500+/month

Complete Google Ads management for scaling businesses

All campaign types across Search, Display, Shopping, YouTube

Multi-location or multi-service line campaigns

Advanced shopping feed optimization

Custom audience creation and testing

Dedicated account strategist

Weekly optimization and reporting

Priority support and communication

Quarterly strategy planning sessions

Recommended for $10,000+/month ad spend

What to Expect

1. Month 1: Learning Phase

Google gathers data, we test messaging, identify winning keywords, and optimize aggressively.

2. Months 2-3: Optimization

Performance stabilizes, cost per lead decreases, we scale winning campaigns and eliminate waste.

3. Months 4-6: Profitability

Consistent lead flow, predictable ROI, campaigns running efficiently with minor tweaks.

4. Months 6+: Scaling

Expand to new keywords, audiences, and campaign types while maintaining profitability.

Why Choose Digiware for Google Ads

  ROI-Focused Management – We optimize for profit, not just clicks
    Certified Google Ads Experts – Up-to-date with latest features and strategies
    Transparent Reporting – You see everything , spend, performance, results
    No Long-Term Contracts – Month-to-month service (after initial 3-month setup)
  Sydney Market Expertise – We know local competition and pricing dynamics
    Integration Ready – We connect ads to your CRM and sales process

Ready to Stop Wasting Money on Google Ads?

Book a free Google Ads audit. We’ll review your current campaigns (or competitors if you’re new), identify opportunities, and show you exactly what’s possible.