Digiware helps Sydney-based online stores and product brands grow revenue through Google Shopping, Meta Ads, email automation, SEO, and conversion-focused website design. We focus on one thing: turning more of your traffic and ad spend into actual sales.
Ecommerce marketing has become significantly more competitive and expensive. Paid media costs have risen, iOS privacy changes have impacted Meta Ads attribution, and consumers now research across Google, social media, and AI tools before purchasing. A single-channel approach — running only Meta Ads or only Google Shopping — leaves too much revenue on the table.
Digiware's ecommerce approach is full-funnel — connecting paid acquisition (Google Shopping, Meta Ads) with email automation, SEO, and conversion rate optimisation to reduce cost-per-acquisition and maximise revenue from every visitor.
Product feed optimisation, Google Shopping campaign structure, bidding strategy, and Performance Max campaigns — managed to maximise ROAS from your Google spend.
Dynamic product ads, catalogue campaigns, interest-based prospecting, and full retargeting funnels — with Conversions API setup to restore attribution accuracy post-iOS changes.
Welcome series, abandoned cart recovery, browse abandonment, post-purchase sequences, and VIP loyalty flows — the highest-ROAS channel for most ecommerce businesses when done correctly.
Category page optimisation, product page SEO, technical audit, schema markup for products and reviews, and content strategy targeting commercial-intent search terms.
Checkout flow analysis, product page UX improvements, trust signal implementation, and A/B testing — reducing cart abandonment and improving conversion from existing traffic.
Cross-channel attribution reporting connecting Google Ads, Meta Ads, email, and organic — so you know exactly where revenue is coming from and where to invest next.
We don't manage Google Shopping in isolation from your email list and SEO strategy. A full-funnel approach — acquisition, retention, and recovery — consistently delivers lower cost-per-acquisition and higher lifetime value.
We track ROAS at the campaign, ad set, and product level — making budget decisions based on what's actually generating revenue, not what looks impressive in a dashboard.
We set up server-side Conversions API tracking for Meta and enhanced conversions for Google — restoring the attribution accuracy you need to make confident bidding and budget decisions.
We'll audit your Google Shopping feed, Meta Ads account, email automation, and SEO health — and show you the specific changes that would have the biggest impact on your revenue.
