Yoga Tribe Case Study

From scattered tools to a fully unified digital ecosystem

How Digiware rebuilt Yoga Tribe Holistic Services from the ground up — website, CRM, automations, bookings, and multi-location operations — into one seamless platform.

✓ Client: Yoga Tribe Holistic Services
✓ Industry: Health & Wellness
✓ Platform: Wix + GHL
✓ Locations: Rouse Hill · The Gables · Online
✓ Scope: Website · CRM · Automation · SEO

A growing studio held back by fragmented systems

Yoga Tribe Holistic Services had built a strong community across multiple Sydney locations — but their digital infrastructure hadn’t kept pace. Class schedules lived in spreadsheets. Bookings were managed over phone and email. Different apps handled different tasks with no connection between them. The website lacked SEO structure, had no local or AI-optimised content, and offered no online booking pathway. New members fell through the cracks, and the team spent hours on manual admin each week.

Outdated website, no SEO foundation

A handful of static pages with no structured SEO, no geo-targeted content, and no AEO — invisible to local search and voice queries.

No mobile-friendly experience

Site was not optimised for mobile — the primary device used by members searching for local yoga classes and wellness services.

Class management on Excel

Monthly class schedules, teacher allocations, and attendance were tracked manually in spreadsheets — time-consuming and error-prone.

Siloed apps, zero CRM

No central system to track leads, members, attendance, or communication. No follow-up workflows, no retention strategy, and no unified view of the business.

How a new member goes from discovery to loyal student

Discovery
Google search, local SEO, geo content
Engagement

Website visit, offer page, trial funnel

Booking

Online class booking, location selector

Reminders

SMS + WhatsApp + email automations

Attendance
CRM tracks class, teacher, location
Retention

Offers, campaigns, re-engagement

Wix
Website + booking frontend
GoHighLevel
CRM, funnels + automation engine
WhatsApp
Campaign + member communication
SMS
Class reminders + alerts

A 360° solution every layer connected

Six interconnected workstreams, each solving a specific pain point — all feeding data into a single source of truth.

New Wix website redesign

✓ Mobile-first responsive design

✓ SEO-structured page architecture

✓ Geo + AEO content per location

✓ Multi-location pages (Rouse Hill, Gables, Online)

✓ Instructor profiles + class pages

✓ Offers & workshop landing pages

GoHighLevel CRM setup

✓ Full member database & pipelines

✓ Teacher & class allocation per location

✓ Attendance tracking per session

✓ Lead source tagging & reporting

✓ Multi-location linked to one CRM

✓ New offer creation workflows

Booking & reminder automation

✓ Online booking system (no phone calls)

✓ Automated SMS class reminders

✓ WhatsApp campaign broadcasts

✓ Email reminder sequences

✓ Post-class follow-up flows

✓ No-show re-engagement triggers

Search & AI visibility

✓ Location-specific SEO pages

✓ Answer engine optimisation (AEO)

✓ Schema markup for yoga services

✓ Google Business Profile integration

✓ Health condition keyword targeting

✓ Blog & content architecture

Replacing Excel with live systems

✓ Monthly class schedules in CRM

✓ Teacher assignment per class

✓ Real-time attendance dashboard

✓ Membership & pass management

✓ Corporate wellness pipeline

✓ RYT 350 training enrolment flow

Campaigns & retention

✓ WhatsApp broadcast campaigns

✓ Seasonal offer funnels

✓ New member welcome sequences

✓ Re-engagement for lapsed students

✓ Retreat & workshop promotions

✓ Review & referral request flows

 

What changed across every layer of the business

Before Digiware

✖ Static website with no SEO structure or local content

✖ No online booking — phone & email only

✖ Monthly classes managed in Excel spreadsheets

✖ 5+ disconnected apps with no data sharing

✖ No CRM — member history tracked manually or not at all

✖ No automated communication — reminders sent by hand

✖ No WhatsApp, SMS, or email campaign capability

✖ No funnel or offer structure to convert new leads

✖ Not mobile-optimised, poor user experience

✖ Multiple locations with no unified system

After Digiware

✓ Fully SEO-structured site with geo & AEO content per location

✓ Online booking live — class, location, and teacher selectable

✓ All class schedules managed in GHL with teacher allocation

✓ Wix + GHL unified: one ecosystem, zero data silos

✓ Full CRM with member profiles, history, attendance, and pipeline

✓ Automated SMS, email & WhatsApp reminders firing on schedule

✓ WhatsApp broadcast campaigns reaching members directly

✓ Offer funnels built and live — trial classes, workshops, retreats

✓ Mobile-first design with fast, clean UX across all devices

✓ Rouse Hill, The Gables & online all linked to one CRM hub

A studio that finally runs the way it should

360°
End-to-end solution — web, CRM, comms, ops
3
Locations unified under one digital system
0
Spreadsheets remaining in daily operations
5+
Siloed apps replaced by one connected platform

“Digiware didn’t just build us a website — they transformed how our entire studio operates. Bookings, reminders, class management, CRM — it all just works now. We can focus on our students instead of chasing admin.”

Yoga Tribe Holistic Services — Rouse Hill & The Gables, Sydney NSW
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