Email Marketing

Turn Your Email List Into Your Most Profitable Marketing Channel

Email isn’t dead , it’s still the highest ROI marketing channel for Australian businesses. DigiWare creates strategic email campaigns that nurture leads, convert prospects, and keep customers coming back , delivering 8-12x ROI when done right.

Why Email Marketing Still Works

While everyone chases the latest social media trend, email quietly generates more revenue than any other channel. Why? Because people who give you their email address are genuinely interested in what you offer , and you own that relationship, unlike social media followers.

Email marketing works when it’s:

  • Personalized to each subscriber’s interests and behavior
  • Strategic with clear goals beyond “send a newsletter”
  • Automated so the right messages reach people at the right time
  • Valuable providing content people actually want to read

Digiware's Email Marketing Approach

We don’t send generic blasts to your entire list hoping something sticks. We build sophisticated email systems that segment your audience, deliver personalized content, and automatically nurture leads through your sales funnel.

We use industry-leading platforms:

  • GoHighLevel (GHL) – All-in-one CRM with email, SMS, and automation built in
  • ActiveCampaign – Advanced AI-powered email automation and personalization

Every campaign is customized specifically for your business , your industry, your customers, your sales process, your goals. No cookie-cutter templates.

Our Email Marketing Services

Email Strategy & Planning

Foundation for successful campaigns:

  • Audience segmentation strategy (behavior, demographics, engagement level)
  • Campaign calendar and content planning
  • Conversion funnel mapping
  • List growth strategies
  • Integration with your CRM and sales process
  • Success metrics and KPI definition
Email List Building

Grow your list with quality subscribers:

  • Lead magnet creation (guides, checklists, templates, webinars)
  • Landing page design and optimization
  • Website pop-up and form strategy
  • Social media lead generation integration
  • Referral program setup
  • List cleaning and hygiene management
Email Campaign Creation

Welcome Series First impressions matter. Automated sequences for new subscribers that:

  • Introduce your brand and values
  • Deliver promised lead magnets
  • Set expectations for future emails
  • Guide toward first purchase or booking
  • Build immediate trust and engagement
Nurture Campaigns

Keep leads warm until they’re ready to buy:

  • Educational content sequences
  • Problem-solving focused messaging
  • Case studies and social proof
  • Objection handling
  • Strategic product/service introductions
  • Multi-touch sequences over weeks or months
Promotional Campaigns

Drive sales with strategic offers:

  • Product launches and new service announcements
  • Limited-time offers and seasonal promotions
  • Flash sales and exclusive deals
  • Event promotion and registration
  • Abandoned cart recovery (e-commerce)
Re-engagement Campaigns

Win back inactive subscribers:

  • “We miss you” sequences
  • Special win-back offers
  • Preference center updates
  • Last chance before unsubscribe
Post-Purchase Campaigns

Turn buyers into repeat customers:

  • Order confirmation and thank you
  • Onboarding for products or services
  • Usage tips and best practices
  • Cross-sell and upsell recommendations
  • Review and referral requests
  • Loyalty program promotion
Newsletter Campaigns

Regular content to stay top-of-mind:

  • Weekly or monthly newsletters
  • Industry news and insights
  • Company updates and announcements
  • Curated content and resources
  • Community building
Behavioral Trigger Campaigns

Automated emails based on specific actions:

  • Website visit triggers (visited pricing page, downloaded resource)
  • Engagement triggers (opened email, clicked link)
  • Milestone triggers (anniversary, birthday, subscription renewal)
  • Inactivity triggers (haven’t purchased in X days)
  • Form submission follow-ups
Email Design & Copywriting

Professional emails that get opened and clicked:

  • Mobile-responsive templates
  • Brand-aligned design
  • Compelling subject lines (A/B tested)
  • Persuasive copy focused on benefits
  • Clear calls-to-action
  • Personalization tokens and dynamic content
AI-Powered Personalization (ActiveCampaign)

Advanced automation using AI:

  • Predictive sending (AI determines best send time per contact)
  • Content recommendations based on behavior
  • Win probability scoring
  • Automated A/B testing across entire campaigns
  • Dynamic content blocks adapting to recipient interests
Email Automation Setup

Sophisticated workflows that run automatically:

  • Multi-step sequences based on behavior
  • Conditional logic (if/then scenarios)
  • Lead scoring and tagging
  • CRM integration and data syncing
  • SMS integration for multi-channel campaigns
  • Advanced segmentation and personalization
Analytics & Optimization

Continuous improvement based on data:

  • Open rate, click rate, conversion rate tracking
  • A/B testing (subject lines, content, CTAs, send times)
  • Deliverability monitoring and spam score management
  • List health metrics (growth rate, churn rate, engagement)
  • Revenue attribution per campaign
  • Monthly performance reports with insights

Email Marketing Platforms We Use

GoHighLevel (GHL)

Perfect for businesses wanting all-in-one solution:

  • Built-in CRM, email, SMS, and automation
  • Unified dashboard for all marketing channels
  • Easy-to-use visual workflow builder
  • Integrated landing pages and forms
  • Appointment booking integration
  • Cost-effective for growing businesses
Active Campaign

Ideal for advanced automation and personalization:

  • Industry-leading email deliverability
  • AI-powered send time optimization
  • Advanced segmentation and tagging
  • Predictive analytics and lead scoring
  • Deep CRM integrations
  • Sophisticated automation capabilities
We customize campaigns for YOUR business:
  • Every email reflects your brand voice and values
  • Content tailored to your specific industry and customers
  • Workflows designed around your unique sales process
  • Integration with your existing tools and systems
  • Personalization based on your customer data

Our Email Marketing Packages

Essential Email Package
$600/month

From

Perfect for businesses building their email presence

Platform setup (GHL or ActiveCampaign)

Welcome email series (3-5 emails)

Monthly newsletter (4 per month)

1 promotional campaign per month

Basic automation (form submissions, welcome)

Template design (3 custom templates)

List management and segmentation

Monthly performance report

Email copywriting included

Growth Email Package
$1,100/month

From

For businesses ready to scale with automation

Everything in Essential, plus

Advanced automation setup (3-5 workflows)

Nurture sequence (5-7 emails)

2 promotional campaigns per month

Behavioral trigger campaigns

Lead magnet creation and landing page

A/B testing strategy and execution

List growth strategy implementation

Bi-weekly performance reviews

Integration with your CRM

SMS campaign integration (if using GHL)

Professional Email Package
$1,800/month

From

Complete email marketing system

Everything in Growth, plus

Comprehensive automation ecosystem (10+ workflows)

Multiple nurture sequences by segment

Weekly content (newsletters, promos, value emails)

Re-engagement campaigns

Post-purchase sequences

ActiveCampaign AI features (if applicable)

Advanced segmentation and personalization

Quarterly strategy and planning sessions

Dedicated email strategist

Priority support

Enterprise Email Package
$2,800/month

From

Full-scale email marketing with AI optimization

Everything in Professional, plus

Unlimited automation workflows

AI-powered personalization (ActiveCampaign)

Predictive analytics and lead scoring

Multi-brand or multi-location campaigns

E-commerce integration (abandoned cart, product recommendations)

Advanced A/B testing across all elements

Weekly optimization and reporting

Dedicated account manager

Integration with your full marketing stack

Our Email Marketing Process

  • Audit current email performance (if applicable)
  • Define audience segments and personas
  • Map customer journey and touchpoints
  • Plan campaign calendar
  • Set up tracking and analytics
  • Platform configuration (GHL or ActiveCampaign)
  • Template design and brand integration
  • Email copywriting and content creation
  • Automation workflow building
  • Testing and quality assurance
  • Campaign launch with monitoring
  • Initial performance analysis
  • Quick wins and adjustments
  • List growth activation
  • Regular campaign execution
  • Continuous A/B testing
  • List maintenance and segmentation refinement
  • Performance reporting and strategy adjustment
  • Scaling successful campaigns

What to Expect

1. Month 1: Foundation

Platform setup, initial campaigns launched, subscribers growing, baseline metrics established

2. Months 2-3: Engagement

Open rates stabilizing (18-25%), click rates improving, automation working smoothly, early conversions

3. Months 4-6: Revenue Generation

Email driving consistent sales, automated sequences converting leads, ROI positive and improving

4. Months 6+: Optimization

High-performing email channel, predictable revenue, sophisticated automation, 8-12x ROI achieved

Why Choose Digiware for Email Marketing

Customized for Your Business – Every campaign reflects your unique brand and goals
  Platform Agnostic – We use GHL or ActiveCampaign based on what’s best for you
  AI-Powered When It Matters – Advanced personalization for maximum engagement
  Automation Expertise – From simple welcome emails to complex behavior-based workflows
Integration Ready – Seamless connection with your CRM, website, and sales tools
  Results-Focused – We optimize for conversions and revenue, not just opens

Ready to Turn Email Into Your Top Revenue Channel?

We’ll audit your current email efforts (or start fresh), recommend the best platform, and show you exactly what strategic email marketing can do.